Our Story...

Hi, I'm Chloe, the founder of Observance Journals. I created the brand in 2023 out of a longing to move into something more creative, flexible aligned with my interests. My psychology degree, teaching career, forest school practice and yoga teaching have all come together to support the creation our wellness and self-development products. We specialise in journals with soul,  substance and sparkle to support your holistic development. Along with the creation of our brand came a promise to respect the environment and planting a tree for every journal sold is still so important to us. The gratitude journal was my 'baby' and first creation but we are now expanding our range with a wider selection of journals and notebooks and complimentary wellness products. 

 

I am supported by my husband Jordan, who is a partner in the business. His background in marketing and PR (and knowledge of when to get the chocolate) are invaluable! We have a son, our moon and stars, and a menagerie at our little cottage. We are passionate about learning, nature, self-development and holistic health and are beyond excited to channel this into Observance Journals and share it with you. 

 

Thank you so much for being a part of our story!